About Me

David K. Wills built a reputation as an honest and intrepid champion for animals throughout his time building state and local humane societies as well as the years he worked UNDERCOVER helping establish the international credibility of the powerful Humane Society of the United States (HSUS).

Today he has become an expert on the sustainable use not only of Nature’s resources but also of the sustainability of the food we grow and eat on land and from the sea.  His work has taken him to numerous developing nations around the world.

David K. wills


Wills started his career in the animal rights movement. Traveling through the United States and the world exposing and defending the rights of animals and the environment. In 1995 Wills entered the private sector. In the private sector he started his own company and embarked on a very successful consulting career assisting major corporations in assessing and securing natural resources that were sustainable. Wills’ understanding of the strategic methodologies behind successful social advocacy campaigns was much appreciated in the cloistered rooms of profit driven corporate America. He has traveled to and worked in over 50 countries and in the process became a leading expert in the world of aquaculture and wild fisheries. Convinced that the NGO’s had become as “profit driven” as the corporations they condemned and that governments are simply powerless to make a difference, Wills decided to begin developing systems that were profitable, environmentally sustainable and socially equitable.

David Wills Fishing and wildlife

Failing means embarrassment and possible bodily harm. Neither of which was ever attractive to me.



Five Years Fighting for Animals at the Humane Society of the United States (HSUS)

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David K. Wills